The SFU Sustainability Office rebranding project represents a pivotal moment in aligning the university's commitment to sustainability with its visual identity. Tasked with creating a sub-brand that resonates within the broader SFU brand framework, I introduced a distinct photography style and colour hue to vividly illustrate the brand's focus on environmental stewardship. This initiative not only redefined the office's visual communication but also set a new standard for how sustainability is represented across campus, enhancing engagement and fostering a deeper connection with the university community's values.
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/489c618e-2aea-42cb-ade6-a9f3612c8dba_rw_1200.png?h=e8b84f583861725e6d96cec99d6fbbe9)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/9d64ac9b-f290-418a-8e99-4f920491af95_rw_1920.png?h=badde525356d3a9ef3dde8af0380b501)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/90be30e4-70f5-4b46-b9e8-198d4be6fa71_rw_1920.png?h=31829b5287b53ad8a6194f754e0814c4)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/59dbc550-1f8a-431b-b5a0-f845e0b616bd_rw_1920.png?h=ba612469d90b8199e2740e4f6608eea8)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/d9a87eed-3f8b-4de0-82cf-d9322ff12122_rw_1920.png?h=e1ae9b61f7aa391b666637eb8e96163c)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/c768618f-2645-45e3-9edb-1438b6b6dddc_rw_1920.png?h=214e5a967d79a340b05dac918419076b)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/3a461500-886a-40c5-8743-eed27bc22134_rw_1920.png?h=7ce6103963484da5baf4c980073cb9b0)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/4b809979-f9bd-436d-9417-af5fa44a2def_rw_1920.png?h=989fb660d188fca355161222b7279905)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/24b3a5b6-f186-4b04-81ef-54c6ae449812_rw_1920.png?h=1413c0456ea72e306de8a69cfaedbcfe)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/530b60c4-7536-4830-ba4b-d2842da7b3da_rw_1200.png?h=f860c28665e2220d58586b3e867eb330)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/7ee3816c-8d73-4361-bc2d-e25dcd5736b0_rw_1920.jpg?h=9b5da256adbf89489a616a7b07a4fe6c)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/4cdbfd19-3201-45a2-b400-213cd4f06af0_rw_1920.jpg?h=a86aeb74efbfffd08312555fb472ffdb)
Posters
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/e82d2058ad7d7a4133e67eae_rw_1920.png?h=829ba6b9a10d23ef077ec41541a69d35)
Brochure
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/37fb202d-bb1f-4bfc-b3cc-394e9e996498_rw_1920.jpg?h=c1e44b7fb7021c4f5bedbcdeb20a497d)
Digital integration:
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/3ce76932d97ed47cf1201308_rw_600.gif?h=8661d2ad6a4bda37ff61f7f027f349ff)
![](https://cdn.myportfolio.com/5788a348a821cfa450ec8ead707bcd5f/0fa1f2af055b1f67aabdff00_rw_1200.png?h=40a67a1f78b231ab9e9d984a112cf94c)
Video: