The SFU Sustainability Office rebranding project represents a pivotal moment in aligning the university's commitment to sustainability with its visual identity. Tasked with creating a sub-brand that resonates within the broader SFU brand framework, I introduced a distinct photography style and colour hue to vividly illustrate the brand's focus on environmental stewardship. This initiative not only redefined the office's visual communication but also set a new standard for how sustainability is represented across campus, enhancing engagement and fostering a deeper connection with the university community's values.
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