The Build SFU campaign addressed the unique challenge of rallying student support for a new student union building, funded by their fees for future students' benefit. My design aimed to motivate current students to invest in the legacy of their institution. Employing a straightforward and inclusive visual language, I developed assets that resonated with the community ethos, facilitating a successful referendum. The project was a testament to the role of strategic design in community engagement and collective decision-making. Skills in Adobe Creative Suite and a keen sense for impactful photography were essential in this process.
