In my work, I apply a practical understanding of vector illustration principles, focusing on bezier curves for creating precise, clean lines in designs that scale seamlessly across different media. My approach integrates color theory to ensure visual harmony and psychological impact, aligning each design with the brand’s identity and audience expectations. Utilizing pen and paper, and Adobe Illustrator, I emphasize the creation of scalable, versatile designs that maintain their integrity in both digital and print formats, reflecting my dedication to quality and detail in logo and icon development.