Problem: The employee safety induction process at ALS Global is very dry and formal. 
Idea/Solution: A short introduction video that emphasizes the importance of safety while evoking empathy with colleagues. The initial goal was to implement this just for the North American labs, but it was adopted for global use (50 countries, 13,000 employees, 300 labs).
Execution: We storyboarded the concept and sent it for approval to the global VPs. The footage was shot at 3 locations over 2 days.
Alanna McBride - Project manager
Stijn Daenens - Photography/Videography/Motion Graphics/Editing
Music taken from the YouTube Audio Library
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