Problem: The employee safety induction process at ALS Global is dry and formal. 
Idea/Solution: A short introduction video that emphasizes the importance of safety while evoking empathy with colleagues. The initial goal was to implement this for the North American labs, but it was adopted for global use (50 countries, 13,000 employees, 300 labs).
Execution: We storyboarded the concept and it was approved by the VPs. The footage was shot at 3 locations over 2 days.
Alanna McBride - Project manager
Me - Photography/Videography/Motion Graphics/Editing
Music taken from the YouTube Audio Library
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