The concept of this Port of Vancouver is to create a visual metaphor for efficiency and connectivity within the transportation sector. The challenge was to communicate the essence of the Port's operations in a single glance. I chose an aerial photograph that aligned a cargo ship, train, and truck in transit, delivering an immediate visual impact that illustrates the seamless flow of goods. The creative journey was centered around the synthesis of this image with a succinct tagline, 'Make the connection.' This phrase was selected for its dual meaning—highlighting the physical infrastructure and the Port's investment in digital solutions.
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